Local Sign Company Explains the Benefits of Custom Signs for Holiday Marketing

The holiday season is a busy time of year for business owners. Local businesses are preparing for a rush of customers who will be buying seasonal items, taking advantage of holiday promotions, and purchasing gifts. Now is the time to invest in marketing solutions, such as custom signs, that will draw in customers during this prime shopping season.

The National Retail Federation reports that “holiday sales represent about 20 percent of annual retail sales each year, but the figure can be higher for some retailers. Hobby, toy, and game stores report the highest share at about 30 percent. In addition, holiday sales can be more profitable because the increased volume of purchases comes without significantly increasing retailers’ fixed costs of doing business.”

With the diversity of sales opportunities that the holidays present, business owners will want to make sure that they make the most of all their marketing options. Promotions and sales events are excellent ways to reach customers. If a business is planning to offer seasonal products and sales, it will need to get the word out to both regular and new customers. Working with the best Raleigh sign company is essential when a local business is deciding on marketing materials for the holidays.

As a local Signarama partner, DesignElement of Raleigh, NC, provides turnkey signage solutions and produces quality products with a fast turnaround time. The company offers a wide variety of products to help businesses advertise during the holiday season and throughout the year. Some of DesignElement’s quick turn advertising solutions are listed below.

Retractable Banners

Because retractable banners fit neatly in empty spaces, they are ideal for storefronts with limited amounts of space. The banner can also be easily transported and is simple to set up and break down. The retractable feature removes unsightly folds and creases, making sure that the design and images remain smooth and clear. In addition, retractable banners offer the following benefits:

  • Affordable
  • Easy to use
  • Lightweight
  • Customizable
  • Portable
  • Attractive
  • Durable
  • Reliable

DesignElement of Raleigh offers both single-sided and double-sided banner models.

Yard Signs

Yard signs are available in many different sizes and are very affordable marketing materials. The right sign size for a business will depend on where the sign will need to be placed. For instance, a business located on a residential street with slow-moving traffic may only need an 18×24 Coroplast sign, while a business located on a busy thoroughfare may require a larger sign to attract the attention of passersby.

Sidewalk Signs

When a store is located in a busy area, the business owner may have a hard time strategizing a way to stand out from competing businesses. A simple, cost-effective solution is to invest in sidewalk signs, such as A-frame signs, sandwich signs, or WindMaster signs. No matter what products or services a business sells, it can benefit from portable, easy to implement sidewalk signs. There are so many options for sidewalk signs. Choices include:

  • Dry erase signs
  • A-frame signs
  • Chalkboard signs
  • Wood signs
  • Changeable letter signs
  • Weather-resistant signs

When producing signs for a client, DesignElement only uses high-quality materials and works with cutting-edge equipment. In addition, sidewalk signs can be fitted with varying weight systems that allow for easy transportation and storage — essential qualities for when the store owner or employees are closing the store at the end of a long day.

Feather Flag Banners

Attractive, mobile, and easy to install, feather flag banners are popular for use on storefronts and in parking lots. Feather flags, which can be either single-sided or double-sided, are designed to move with the wind, creating a flowing, graceful effect. Choosing a double-sided feather flag means that the advertisement will be visible to most pedestrians and drivers.

Printed Banners

Printed banners are ideal for a wide range of applications, such as decorating a storefront, highlighting a charity event, or announcing a big sale. DesignElement offers many sizes, styles, and colors for banners. Materials that clients can choose from include the following options:

  • Vinyl
  • Poly
  • Nylon
  • Flex-face
  • Fabric
  • Mesh

Whatever holiday sales events and promotions a local business owner wants to advertise, DesignElement of Raleigh can design, print, and deliver custom signage that will draw the attention of customers. To learn more about the company’s custom signage solutions, contact DesignElement of Raleigh by phone at (919) 851-2066.

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