The staff at DesignElement of Durham is passionate about helping small businesses maximize their marketing dollars through the use of effectively designed advertising materials. A great option for businesses to invest in is vehicle graphics. From simple lettering to a company logo to a full vehicle wrap, DesignElement can create a wide range of customized vehicle graphics for businesses in a variety of industries.
Why Do Businesses Need Vehicle Graphics?
Offering vast advertising potential, vehicle graphics continue to boost marketing efforts, especially during the era of COVID-19. With the surge in popularity of curbside pickup and takeout, a new audience is on the roadways, and businesses can take advantage of this prime opportunity to get their message and brand in front of more people.
Vehicle graphics can receive thousands of impressions each day, and there is no other form of advertisement that costs less per impression. Wherever the company vehicle travels, the company’s message and contact information travel too. At every red light, stop sign, parking lot, intersection, and roadway, potential customers are being exposed to the brand, and well-designed vehicle graphics invite people to interact with the business. If a business has already invested in a company car, truck, van, or bus, vehicle graphics can take this investment to the next level by using vehicles as promotional tools.
Are Vehicle Graphics Effective?
An article from QuickBooks highlights the value of vehicle graphics, specifically vehicle wraps. The article cites the following statistics:
- “Individual vehicle advertising generates between 30,000-70,000 daily vehicular impressions.”
- “Mobile advertising generates 2.5 times more attention than a static billboard.”
- “Messages on outdoor mobile billboards have a 97% recall rate.”
In addition, advertising on a vehicle is a highly efficient and effective form of marketing. A vehicle wrap can run a cost, on average, as low as $0.04 per one thousand impressions. For comparison, outdoor signs cost approximately $3.56 per one thousand impressions, and newspaper advertisements can cost a whopping $19.70 per one thousand impressions.
What Businesses Commonly Use Vehicle Graphics?
Vehicle graphics are used across many industries to great effect. For instance, virtually everyone recognizes the golden yellow Stanley Steamer vans with their vintage-style font or the bright green vans that advertise SERVPRO’s cleaning and restoration services. Even small businesses can emulate the successful brand recognition that these two companies and others enjoy.
While businesses in almost any industry can benefit from vehicle graphics, certain industries tend to use this marketing tool more widely. These businesses include:
- Pest control service providers
- HVAC companies
- Car dealerships
- Cleaning and restoration companies
- Carpet cleaning companies
- Auto mechanics
- Food truck vendors
- Construction companies
- Ice cream sellers
- Most businesses that have fleet vehicles
What Are Some Key Design Principles for Vehicle Graphics?
There are three important factors to consider when designing effective vehicle graphics — colors, the company name and logo, and the company’s telephone number.
- Choice of Color
Color is essential to creating successful vehicle graphics. The base color of the vehicle must be taken into consideration, and the designer will want to ensure that the colors selected for a design do not compete with the vehicle’s color.
In the case of a vehicle wrap, a skilled design team will produce a wrap that integrates with the client’s current brand identity. Color is used to highlight important details and create an aesthetic that resonates with potential customers.
- Company Name and Logo
The company name and logo are core pieces of information that need to be communicated. A design might be stunning, but if the company’s name and logo get lost among the other graphic elements, the design has failed to serve its purpose, which is to advertise the business to other motorists on the roadway.
- Telephone Number
Telephone numbers are an integral part of the vehicle graphics marketing strategy because they provide an action step for an interested consumer to take. Once a driver notices a vehicle’s attractive colors and sees the company’s name and logo, he or she can immediately follow up with the business. Because many phones are equipped with voice command technology, people can safely call the business while the company’s services are still top of mind.
In addition, telephone numbers can be used to track the ROI that vehicle graphics generate. By implementing a 1-800 number that is only used on the vehicles, businesses can track calls that were made to that number.
For more information about vehicle graphics for businesses in Durham, NC, visit the DesignElement website at designelement-us.com.The team can be contacted by phone at (919) 383-5561.